Maciver Inc.

UX | CX strategy consultancy, based in London.


︎Driving innovation through research + design
︎Designing studies that build understanding of users
︎Developing propositions based upon user needs
︎Evaluation + iteration of design solutions
︎Writing + speaking about design practice
︎Building the value of design



︎ A year indoors outdoors (2020)
︎ Industrial London (2017 - 2021)
︎ Paris undercurrents (2004 - 2019)
︎ Dubliners (2007 - 2013)

A year indoors outdoors (2020)

2020 was unprecedented for the opportunity for self-reflection. On those strange early weeks of lockdown, I revisited notebooks dating from a half-decade ago, gradually remembering what I used to do before life sped up uncontrollably. Photography was central to that. During those quiet months, I rediscovered the joy of spotting beautiful urban details and creating compositions around them. It was creatively satisfying, but more importantly, fun and meaningful when all else was distintigrating around me. It also took me outdoors, as I sought to explore London’s back streets, roaming the city early mornings with my camera, and late nights with my thoughts.  

I’ve been creating this kind of object-space image for years. While I’m not a fan of cars per se, I do love vintage design. As I flâneused around the city, I noticed, and came to love, how the parked vehicles reflected their neighbourhoods: 70s Rolls Royces littering the back streets of Marylebone, 80s Nissans haunting the Barbican, clamped vans stationed in King’s Cross, Morrises shining in Shoreditch. Reviewing this set of photographs, one begins to appreciate how sweeping curves, strong shapes or stark lines bestow vehicles with distinct personalities. London’s architecture provides more than just a beautiful backdrop to those characters: it’s the tool that enables the viewer to decode the interrelationship of space, place and object. The linkages in those pairings are palpable: Sometimes, weeks or months later, I happened upon the same vehicle, rephotographing it in a different street, different position or different light, season, or time of day. Comparing those images, the mood is reshaped and construed in new ways.

This is my lockdown story. While events of the year have altered the course of my life in more ways than I care to imagine, I am taking away this project - the cars, bikes + walls of London. Personally speaking, the pictures serve two main purposes: Part celebration of the aesthetic of the city that is ‘home’; part recollection of specific days and seasons in flux against the blended canvas of a year in lockdown. The images all date from 2020.