Maciver Inc.

A human-centred insights + strategy consultancy, based in London.


︎Driving innovation through research + design
︎Designing studies that build understanding of users
︎Developing propositions based upon user needs
︎Evaluation + iteration of design solutions
︎Writing + speaking about design practice
︎Building the value of design



︎ A year indoors outdoors (2020)
︎ Industrial London (2017 - 2021)
︎ Paris undercurrents (2004 - 2019)
︎ Dubliners (2007 - 2013)

We write and speak about design practice

Publications + presentations
Over the past decade, our founder, Fiona Maciver, has been writing about her work in design, innovation and HCI, alongside some incredible, world-leading collaborators. She have been invited to speak about my research at conferences in North America, Europe and Asia. Her insights on the intersection of design, tech and business have been published in journals, and in the book ‘Collaboration in Creative Design: Methods and Tools’, published by Springer. This work focuses on design strategy (i.e. how design can work effectively with business stakeholders), design practice (particularly remote working on creative projects) and human-computer interaction (user experience in digital products).
Engaging with the academic community
Academic research drives ideas, innovation, and keeps methods sound. At Maciver Inc., we keep our thinking and approach at the cutting edge by continually engaging with the academic community. As an expert in innovation and design practice, Fiona has been appointed as peer reviewer for research submitted to The Design Journal (published by Taylor and Francis) and Creativity and Innovation Management (published by Wiley), in addition to design conferences including DMI: Academic Design Management Conference, the Design Society and International Association of Societies of Design Research. She has also acted as PhD examiner at the renowned DJCAD.  She brings new approaches and knowledges derived from global research institutes into the practice.

︎ Full texts available on: Google Scholar | Research Gate | Academia Edu


Kantorovitch, J., Niskanan, I., Malins, J., Maciver, F., Didaskalou, A. (2017). ‘Supporting the initial stages of the product design process: Towards knowledge awareness and inspiration’. International Journal of Recent Trends in Human-Computer Interaction. 8(1) 8-22.

Maciver, F. (2016). ‘Reversing the design-marketing hierarchy: Mapping new roles and responsibilities in ‘designer led’ NPD’. The Design Journal. 19(4) 725-746.

Maciver, F.
and Malins, J. (2015). ‘Fostering design collaboration: Novel ICT tools to support contemporary design pedagogy’. International Journal of Education Through Art. 11(3) 407-419.

Maciver, F.
(2012).  ’Diversity, polarity, inclusivity: Balance in design leadership’Design Management Review. 23(3) 22-29.

Maciver, F.
(2012).  ’Reforming traditions, reshaping boundaries’. Design and Technology Education: an International Journal. 17(3) 87-90.



Maciver, F. and Malins, J. (2016). ‘Two heads are better than one: Principles and tools for collaborative design practice’.
In: Markopoulos et al. (ed.), Collaboration in Creative Design: Methods and Tools. Switzerland: Springer International Publishing. 13-31.

Malins, J. and Maciver, F. (2016). ‘From the real to the virtual: Developing better software applications using design thinking’. In: Markopoulos et al. (ed.). Collaboration in Creative Design: Methods and Tools. Switzerland: Springer International Publishing. 337-349.



Maciver, F. (2011). ‘Comprehending the evolving leadership role of the consultant designer in the NPD process’. Doctoral Thesis. Dublin Institute of Technology. doi:10.21427/D7460H



‘Calculating fashion’. Elle Russia. Moscow, March 2015.



Dacre, N., Beltagui, A., Maciver, F., and Prangnell, J. (2018). ‘Iterative Co-Creation in Mental Health Mobile App Development’. 27th International Conference on Management of Technology, Aston Business School. Birmingham, UK, 22-26 April.

Maciver, F. and Malins, J. (2016). ‘Design in a connected world: Enmeshing technology and the creative process’. DMI Academic Design Management conference. Massachusetts College of Art & Design. Boston, USA, 28-29 July.

Kantorovitch, J., Niskanen, I., Nummiaho, A., Maciver, F. and Malins, J. (2016). ‘Knowledge management support for conceptual product design’. IEEE Technical SAI Computing Conference. London, UK, 13-15 July.

Maciver, F.
, Malins, J., Kantorovitch, J., Liapis, A. (2016). ‘United we stand: A critique of the design thinking approach in interdisciplinary innovation’. Design Research Society international conference. University of Brighton. Brighton, UK, 27-30 June.

Maciver, F., Beltagui, A., and Dacre, N. (2016). ‘From service to product: App development in modern healthcare provision’. International Product Development Management conference. University of Strathclyde. Glasgow, UK, 12-15 June.

Maciver, F., Malins, J. and Liapis, A. (2015). ‘New contexts, requirements and tools to enhance collaborative design practice’. European Academy of Design conference. Université Paris Descartes. Paris, France, 22-24 April.

Liapis, A., Kantorovitch, J., Malins, J., Zafeiropoulos, A., Haesen, M., Gutierrez, M., Funk, M., Alcantara, J.M., Moore, J.P. and Maciver, F. (2014). ‘Developing intelligent information systems to support collaborative working across design teams’. International Joint Conference on Software Technologies. TU Wien. Vienna, Austria, 29-31 August.

Malins, J., Liapis, A., Markopoulos, P., Laing, R., Coninx, K., Kantorovitch, J., Didaskalou, A., Maciver, F. (2014). ‘Supporting the early stages of the product design process: Using an integrated collaborative environment’. International Conference on Engineering and Product Design Education. University of Twente, Enschede, The Netherlands, 4-5 September.

Maciver, F. (2012). ’A profession in flux: An era of leadership for consultant designers in NPD’Design Research Society international conference.  Chulalongkorn University, Bangkok, Thailand, 1-4 July.

Maciver, F. and O’Driscoll, A. (2010). ‘Consultancy designer involvement in the NPD process in mature product categories: Who leads, the designer or the marketer?’. Design Research Society international conference. Université de Montréal, Canada, 7-9 July.

Maciver, F. and O’Driscoll, A. (2010). ‘Consultancy designer involvement in the NPD: Mapping a novel design leadership approach’. EIASM International Product Development Management conference.  Universidad de Murcia, Spain, 13-15 June.