Maciver Inc.

An insights + strategy consultancy, based in London.


︎Driving innovation through research + design
︎Designing studies that build understanding of users
︎Developing propositions based upon user needs
︎Evaluation + iteration of design solutions
︎Writing + speaking about design practice
︎Building the value of design



︎ A year indoors outdoors (2020)
︎ Industrial London (2017 - 2021)
︎ Paris undercurrents (2004 - 2019)
︎ Dubliners (2007 - 2013)

We’re Maciver Inc. We are designing the future.

We create customer experience projects for global tech clients that build understanding of users, identify future product opportunities, and drive business change.


We collaborate with leading clients to create impactful products, used by millions globally. Our toolkit draws from expertise in user research, service design and proposition development. We’re advocates for exceptional product experiences, human-centred innovation and designing for real user needs.

Our founder, Fiona Maciver, is a thought leader in this space, and has published work in journals and books on design practice, product development and human-computer interaction.


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